The name Endios comes from the Spanish phrase “en Dios” — meaning “by God.” To us, it’s a reminder that beauty is first and foremost a gift from the divine. And cosmetics? The word itself comes from the Greek word kosmetikos, meaning “to adorn.” Cosmetics were never meant to change the artwork of God, but only to adorn it. That’s the heart of Endios: to honor what’s already yours, while helping you feel even more confident in showing the best of yourself to the world.